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The old saying “Measure Twice Cut Once” is an important
one to remember, especially at this phase of your blog creation.
Having a blog that is now 95% ready to go live is often a time
that we start to get impatient and want to focus on the
promotions to start earning money:
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This is a HUGE mistake because we suddenly put more
items on our plate and get distracted from finishing off
important items that seem insignificant but are critical to your
blogs initial success.
There is certainly a good balance here as well as there
are also those that are never satisfied with what they have and
therefore get stuck in analysis paralysis and just sit on their
blog never moving forward with it, never feeling like it is
ready. Your blog does not need to have perfect graphics and the
exact
correct colors, there is what we refer to as “Deal
Breakers” which are the items that are critical and then there
are the other tasks that are not critical but “Nice to Haves”:
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We can guarantee that the majority of you agree it is
not yet the majority of you do that very thing.
This is one of the factors of your site that is so
important and yet our impatience or even laziness can cause us
to just skim over it and go on to other things. Earlier we
reference creating a call to action that was placed at the end
of your posts to entice the reader to take a desired action on
your blog.
StumbleUpon is growing at a rapid pace (currently over
3,000,000 members), and considering eBay and Google were in a
bidding war to obtain the site, you
might say it’s rather popular.
However, the potential for targeted, organic and steady
traffic with StumbleUpon is quite underestimated, especially by
newer bloggers who aren’t
aware of just how feasible social networks like
StumbleUpon really is.
Don’t make the same mistake. An ad campaign doesn’t
have to have loads of activity to become a popular choice by
Stumblers. All you need are a handful of “Thumbs Up” to reach
hundreds of visitors.
This exact same thing needs to take place with getting
readers to opt in to your list. You need to put yourself in the
shoes of the reader and answer the question “what is in it for
me”:
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People do not subscribe to RSS feeds for the sake a
seeing the word subscribe, the do not submit an email just to
see what happens. Never assume that offering free advice is
something people will appreciate but instead give your readers
what they want by providing a solution to a problem:
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Whether your blog is about health, automobiles, racing
or make money… there is a problem your readers have and that is
why they are on your blog at that moment. It is your
responsibility to understand what it is and provide a solution
to them with a high perceived value.
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